Life at Emerging Innovation: Ishita Jain, Graphic Designer
Ishita Jain started designing for Emerging Innovation in February 2015. Based in New Delhi, Ishita is a gifted illustrator with a unique style and an intense love for paper, sketchbooks, reading and trekking.
Describe yourself in two words
Curious and inventive.
When are you most creative?
I am most creative when I am travelling and seeing new places, cultures and meeting new people.
How would you describe your design aesthetic?
I don’t have a fixed design aesthetic, it always tends to be contextually based. Though I like to get messy and work hands-on.
What are your favourite types of projects to work on?
They always tend to involve visiting new places, generating great content and meeting new people. As long as the content is interesting, and I get to learn and work with a fun team, I’m pretty happy. If it involves being out in the field, and documenting with my sketchbook, I am euphoric 🙂
In your opinion, what makes a good design?
Sensitivity and understanding towards your user, your content and context paired with personal passion and enthusiasm is usually a good recipe for good design.
What is the graphic design community like in New Delhi?
The design community in India is at a pretty exciting stage. The mix of cultures, vast social diversity and millions of narratives to take inspiration from, make the emerging design scenario quite unique. New Delhi is a hub of design activity in India with a lot of independent designers and studios working across a range of disciplines from traditional crafts to trans-disciplinary approaches to design.
I think it’s a pretty exciting place to be in right now!
Do you primarily work on designs for people in your city, your country or internationally?
I just graduated recently, so I have not worked on too many commercial projects yet! But a lot of the freelance work I do either comes by word of mouth or through my online portfolio, so it could be work from anywhere really. Other than Emerging Innovation, most of the other projects that I have worked on have been from India.
Does your client’s location affect the design request?
It depends on the nature of the project and the client. Ideally, I find it best to meet the client regularly throughout the process of the project.
Simple, seemingly mundane acts like seeing your clients office, or visiting the factory where product takes places might end up inspiring you and you might make connections with the project you are working on.
A lot of it can be compensated with modern technology and good and clear communication with your client, but if the time and budget allows, I think it’s always worth it to leave some space for chance to strike you with new ideas in new environments.